Facebook as a gateway to marketing activities Essay

Facebook as a adit to market activities - Essay ExampleFacebook is one of the most renowned social network sites in the internet that tries to marry people around the world. It is one of the leading social network sites that have captured billions of people to get attached through virtual friend request and invitation. This website is known to provide more than save entertainment because it is too used to disseminate information to each of the member of the site. In todays worlds activities where information can depart so confusing at some point or genuinely helpful in a way, people may no longer have the time to steady down how they ar bombarded with diverse idea e realday. In the case of website Facebook people are constantly moving with the motion without them trying to notice how they are used in it. In this paper, the proponent tries to emphasize a special issue in which people can hardly notice about its existence. This is in line with the trade strategy used by m arketers by tapping social network sites particularly Facebook. Facebook as a gateway to selling activities Facebook members seem to know little about it that when they agree with the terms and conditions of the social network site during registration of their account, technically all information they shared with the site belong to Facebook management. The information they shared become the legitimate property of Facebook management in which the member may actually have no certain control over them. This is an advantage at the side of Facebook management because they may have necessary info to be processed into useful information for whatever purpose it may provide for their further benefits. Marketers are always studying their consumers and these include demographics or characteristics of human population including sex, religious background, social orientation, culture, education and umteen more. All of these information are very important to be learned in every marketing acti vity because through them a marketer will be able to create strategic run low in order to stimulate needs for their product or service offerings. Fortunately, marketers find their way in social network sites to study human behavior and characteristics of human population. For instance, the existence of News Feed and mini Feed features at Facebook actually triggered privacy issues and discussion of their future influences (Hoadley et al. 50). Certainly this is just a proofread that online social network site is not just built for purely interaction among members, but its pattern is leading forward to spiraling growth of tremendous possibilities. As one result that can be clearly observed, Facebook has become an easy way for business-oriented individuals to promote their service and product offerings. If this is the thought leaving on with the mind of these simple and ordinary individuals, then certainly on that point can be more going on in the minds of marketing professionals. In fact, the on-going trend of marketing activity is reaching to interactivity (Deighton and Kornfeld 4). This is a real case going on at Facebook as a social networking site adhering to create goodly interaction among people in every walk of life around the world. Facebook is built to create profits Facebook as an online social network site is instituted to gain and create profit. In order to reach this embodied goal, the management needs to acquire many members as many as possible. This is the reason why there is always an option for friend request so as to substantially increase the number of members. The high number of members is directly associated with the profit or revenue to be obtained. In 2010, the Wall Street journal reported $710 million estimated revenue of Facebook but other estimates had been revealed to be around $1 to $1.1 billion. These are just estimates at some level but the main point is that Facebook does not start gaining these ranges of revenue. They had s tarted from a very humble beginning. Everything started to go for Facebooks favor when the number of their online members had

Labor productivity Essay Example | Topics and Well Written Essays - 250 words

Labor productivity - Essay ExampleHaving a team sprightliness among the laborers too cannot be overlooked. The desire to play and win as a team and not as an various(prenominal) is an important aspect of labor productivity. When workers have the urge to play and conquer as a team, they feel more obligated to fulfill their end of the task so as not to let the other team players down. Teamwork will lead to the realization of the maximum potential in each of the laborers (West, 2012). With control to teamwork, individuals can work at improving their inter-personal skills, which will en adequate to(p) them to associate in a full-blooded manner with their fellow employees.Having a well structured and properly functioning geological formational structure also considerably contributes to the maximization of labor productivity (Steffan, 2008). A well organized structure in an organization will ensure that there are policies that have been set in place to look into the absorbs and matt ers raised(a) by laborers. In settings where such structures do not exist, it might be of an individuals concern to propose to the management to come up with a structure that seeks to address their needs.Family matters are also a factor to consider, acknowledging that it make fors labor productivity to a noticeable extent. Workers in any given organization who get wind a supportive family life are capable of producing more at work due to movement of motivation. On the other hand, individuals who experience a stressful family life will not be able to fully exploit their potential at work, thus reducing the overall labor productivity. Hence, at the individual level, one can work at building healthy family life in order to be able to be fully productive.Lastly, there is the factor of capital formation and it has a positive influence on labor productivity. For example, the transfer of individuals savings into a business venture in the form of shares will lead to earning of the

McCain's Bid for Re-Election and His Stance on Immigration Term Paper

McCains Bid for Re-Election and His Stance on Immigration - Term Paper ExampleMcCain has changed many of his arguable opinions and policies in order to get more(prenominal) public acceptance. The critics blame McCain for such fluctuating policies. His the opponent in the Republican Party for the Presidential nomination, Hayworth impeach McCain of teaming with Democrats on issues. He blamed McCain for working with Sen. Russ Feingold of Wisconsin on campaign finance reform and with the late Sen. Ted Kennedy of mommy on an immigration bill that would have created a pathway to citizenship for illegal immigrants (U.S. Senate cladding Toughest Re-Election Bid, McCain Moves Right on Several Issues). Hayworth and his supporters are particularly troubled by McCains immigration bill, which they call amnesty for illegal immigrants. McCain has since endorse off his calls for comprehensive immigration reform, saying the government should focus first on securing the border before figuring o ut how to handle the millions of illegal immigrants already in the country. He says he opposes amnesty (U.S. Senate Facing Toughest Re-Election Bid, McCain Moves Right on Several Issues). McCains major opponent Hayworth and his allies criticize McCain mainly because of his controversial immigration policies. McCain believes that America needs the services of the immigrants for its development and it is necessary to give citizenship to the immigrants. In his opinion, America is liner stiff manpower shortage at present in the employment sector and that is why close of the organizations are outsourcing their jobs to cheap labor markets such as India and China. Obama is trying hard to avoid outsourcing of jobs from America in order to put an end to the uncontrolled capital outflow from America.

Philosophy Assignment Example | Topics and Well Written Essays - 750 words - 10

Philosophy - Assignment moraley argue using stock promontory, If everything has a cause, then what caused about God? To recommend that God contract not have a cause, and then it implies the universe did not have a cause. Perhaps, the individuals who disagree with the question and recommendation, it is the universe itself or the occasion that rose it, that is the uncaused cause (Solomon and Martin 90).There ar numerous illustrations of philosophers who are against the straw worldly concern First Cause contention. They incorporate Graham Priest, Steven Hales, Bertrand Russell, Nigel Warburton, Robin Le Poidevin, Simon Blackburn, Jenny Teichman, Michael Martin, and Katherine Evans. Solomon and Martin offers a few further samples from philosophy books, including Russells book Why I Am Not a Christian as the source from which numerous writers realized the caricature that was answered by the stock.Solomon and Martin believe that David Hume through his book the Dialogs Concerning inhe ring Religion discredits the stock straw mans First Cause contention he was among the foremost extraordinary authors to do as such. Solomon and Martin suggest that it is agreeable without qualifying the rule Each creation has a cause, any invalidation this, if nothing else, ought to excite suspicions among the believers concerning the principle or practice.Critics routinely discredit the straw man without referring to any individual who has ever defended it. For example, Le Poidevin conceded that nobody has actually defended it, after dishonestly criticizing proponent or the advocates for the First Cause contention of disaffirming themselves by denying that God has a cause.Solomon and Martin note that Aquinas unequivocally denied that everything had a cause. Aquinas said that to be caused by an alternate or another, does not apply to a being inasmuch as the being generally, every being would be caused by another, so we ought to need to move onwards to limitlessness in causes - im possibility. Aquinas believes that it is

Event's i had it and improve my english language Essay

Events i had it and improve my english language - Essay ExampleOne solar day we agreed to invite some of our neighbors at our apartment for dinner. This differ offered us a chance to kip down each other in fact, we also had a chance to familiarize with our glosss. They were teachers of English, layer, photography, and nurse.When I met my neighbors during this dinner, I did not know how to communicate eloquently in English in fact, I had to rely on apply body language. They were laughing at me when I tried to express my opinions and thoughts in a conversation. Three months later, I began to develop comprehensive sentences and gained ability to express my ideas in English. My neighbor, who taught English, assisted me significantly. She brought particular story books written in English, and several cards that had English vocabularies. Apparently, this contributed significantly to my body of knowledge and acquisition of numerous vocabularies that I lend oneself during my conversation s. Joe is a photographer from United State of America I joined him in a escape to the Missaipy River, which is nearby to our residence. We took certain pictures with him for a nearby waterway in fact, it was during summer, and we were enjoying the pleasant weather. We discussed several objects about our culture and theirs. First question that I asked him was do I have an oil at my home? he laughed at me because he was surprised at the question.After two months, I decided to transfer from the St. capital of Minnesota Seattle, WA, and the reason this decision was to settle with my friends in fact, they had told me about the weather, which was enjoyable over there. I enrolled to the same college for English, which is ESl, and do friends from differences countries. Our instate start from 9 at morning until the 3 clock at noon. So after that we hanged out at the malls, coffee shops, and friends apartments besides, walking at the sea. For instance, I vividly

Electromagnetic Research Paper Example | Topics and Well Written Essays - 2250 words

Electrocharismatic - Research Paper ExampleIt is sometimes used to bar radio relative frequency electro magnetic rays as well. This method is known as RF Shielding.Depending on the material and its physical properties much(prenominal) as size, shape, thickness, and the frequency of electromagnetic fields and even the orientation of the material vis--vis magnetic field, the effects of magnetic shielding can be reduced or increased.We must note that magnetic fields atomic number 18 only redirected using these materials and not created or destroyed. This is because magnetic field lines are attracted into the material and kept from dispersion out as they take the path offering the least resistance (Appleman and Dailey, 1974). The reason for this stems from Maxwells equationUsing one magnet, each of the three materials was brought surrounding(prenominal) to it. The idea was to see which ones are attracted and which ones are not. The former being classified as magnetic and the latter as non magnetic.Firstly, one of the neodymium magnets was brought close-set(prenominal) to the other which was attached to the thread. The magnet visibly moved towards the other magnet and thus it was established that a magnetic field exists. Then the only non-magnetic conductor here i.e. Aluminium was placed between the ii and then the neodymium magnet was brought towards the other. It was interesting to note that although the magnet on the thread did not set comparatively closer to the aluminium, it does exhibited an interesting phenomenon as the magnet on the other side of aluminium was moved, so did the magnet on the thread. This means that although aluminum is non-magnetic, it does interact with magnets in other ways.Procedure and observationsThe magnet was brought closer to the squealer pipe. No force was experienced and both the magnet and copper offered no attraction. Thus, copper is deemed as non-magnetic. However, it cannot be used for magnetic shielding since the eff ects of magnet were seen on the other side of the copper as

Advantages And Disadvantages Of Opening Labor Markets On A Global Essay

Advantages And Disadvantages Of Opening Labor Markets On A Global Scale - judge ExampleThe main characteristic of globalization is enhanced free trade between countries, the easier passage of the peachy between countrys borders, an enormous increase in foreign direct investment. This increases efficiency, and this is one benefit that is readily identifiable. As a result, many countries in with open craunch markets, growth for both small firms and multinational companies, stop now access new markets across the world. Due to this effect in the economy, there has been increased rapture and communication between nations and continents. When economy sells the same product worldwide due to the efficiency, an individual company stub Purchase its raw materials in bulk, in the long run, saving the firm thousands of dollars per year (Loayza & Serven, 2010 p., 123). Due to these illustrations, it is cursorily established that firms in the opened market tend to be more competitive and effi cient. Since open labor markets assist in the maintenance costs down for companies. For instance, companies have been able to get rid of redundancy workers. This can assist these companies to avoid being bankrupt and in the long run protect jobs. arguably with globalization, it is becoming more and more essential for companies to remain competitive within any global economy. This is realizable through open labor market strategies (Dao & Dao, 2008 p., 151). Opening labor market benefits for economies and consumers. Consumers are able to approve a greater choice of foreign goods and services since they are offered for them to buy.

Contract Law Master Case Study Example | Topics and Well Written Essays - 3500 words

Contract Law Master - human face Study ExampleThis was also the character in Goedecke v Kirwan1where the Court found that an agreement on price was a necessary edge of offer and acceptance hence no final, enforceable induce existed since price had not been agreed upon. Thus Hilary whitethorn have some rights under the option, but they may not be fully enforceable.In the case of Barack, he seeks re-possession of his flat. Under the option clause in the agreement, Barack may not have the automatic right to reposses the flat, when there is an option available to the lessee to continue. In the case of Butts v ODwyer2 a similar situation arose, where there was an option to purchase the lease property area to fixing of a price by the third party. In this instance, the Court concluded that it could correctly be said that the complete was incomplete until the price was fixed. The existence of the option indicated that the owner had an obligation to do everything in his power to ensure that the price was fixed through the third party. This is applicable in Hillarys case, since Clauses 5(d) and 17(b) lay pop out the procedure for fixing of the price in the event an agreement cannot be reached between the parties. ... at Hillary seeks, it may nevertheless place an obligation upon Barack to take necessary steps to ensure that the incomplete term in the contract, i.e, the price is fixed.In the case of Booker Industries Pty Ltd v Wilson Parking (Qld)Pty Ltd3 the situation was very similar to Hilary and Baracks case. In this case, the Court specifically stated that Booker (the lessor in this case) had no grounds for refusing to discharge its obligation to key out an arbitrator merely on the grounds that the rental price was not fixed4. It clearly explained that when specific basis on the mete outment of a third party have been set out in the headmaster contract, then it no longer remains as a contingent obligation to be performed start before the ultimate obligat ion, i.e, re-renting the place can be completed. Since the existing option becomes operation on the solar day of expiry of the earlier lease, once it has been exercised, it is no longer a conditional or contingent obligation5. On this basis, the lessee was entitled to specific performance. Applying this precedent in Hillarys case, it appears that Booker may need to perform his obligation to appoint an arbitrator so the price can be fixed, after which the ultimate obligation, i.e, another lease term can also be accomplished.It must also be noted however, that Clause 4(b) states clearly that the option must be exercised no later than 2 months prior to the expiration of the initial or previous(prenominal) term. In Hillarys case however, the option has been exercised after this period has expired, therefore there is a casualty that her right to exercise her option may no longer be valid, in which case Barack forget not be obliged to perform his obligation to secure a rental price.Pa rt BThe question of whether or not Huckabee has a

Total Integration Essay Example | Topics and Well Written Essays - 2250 words

Total Integration - Essay ExampleTechnology compete a big role in setting the pace for these changes. As we arise the era of globalisation and liberalisation, and the channels of communication become diverse and more(prenominal) consumer friendly, reaching show up to the customer is not considered the labor movement of trade department in isolation. Now the customer tidy sum be reached through the online route, different types of web-services and so forth besides the traditional methods like media advertising, sponsorships, word of mouth publicity etc. Now an increasing tension is being laid on creating goodwill amongst the existing as well as prospective customers. much(prenominal) efforts require that an corporate approach is adopted towards the ultimate objective.Total desegregation strategy is a broader endpoint which involves an integrated approach in dealing with human resources, manufacturing, marketing, R&D and other supporting fly of the business entity. Environ mental concerns and philanthropic efforts have to a fault become integral parts of the creating goodwill and adding more market space. In concomitant to adding more features, repute addition becomes the key component of product differentiation. grocery store led forces engage that the company should come out with a product which appeals to the customers requirements. Piercy (2002) points out that total integration calls for change in thinking of the company from the traditional functions like marketing, sales, production etc. to the need for seeking active cooperation and coordination from all the stakeholders in the business. much(prenominal) an approach in fact divides the marketing function also in four different segments namelyIntegrated or Full service Marketing Departments Such marketing departments atomic number 18 the ones which have become a norm now a days. Value addition and customer care happen to be the topmost priority in these types of marketing wings. Lack of adequate to(predicate) time, a fast life, range of available other brands in the market and evolving needs of the customer necessitate such an approach on the part of the manufacturer and the service provider. The emphasis in such an approach is not on operational effectiveness, but on value addition and other effective strategies instead. porters beer (1996) points out that, for a company to outperform its rivals it has to establish a difference and subsequently to preserve it. This gage be done in a effective manner by delivering a greater value to the customer, creating comparable value at lower cost or to do both. The full service marketing departments are not only meant for soliciting sales orders, but they also have the added responsibility of reaching out to the customer, by integrating marketing campaigns or otherwise. In view of added responsibilities to such department Piercy (2002) states that such departments can wield clout in the company affairs. In fact while produc t differentiation is key to an integrated approach, the evolving nature of core competencies has also become the hallmark of globalisation and competitory era. Nicholas (1996) also points out towards the changing nature of core competencies when he points out that Core competences can indeed deliver sustainable competitive advantage, but with competitor making inroads into the turf and affecting the needs of the customer, a phase invariably arrives when companies are supposed to unlearn these competencies and a company which can move easily through such a transition process find the sustainable business goal rather easily.

Dementia and Antipsychotic Drugs Assignment Example | Topics and Well Written Essays - 2000 words

Dementia and Antipsychotic Drugs - Assignment ExampleA review of literature on the use of major tranquilliser drugs reveals a high prevalence of the said grammatical constituent in the United States. When cases of dementia are diagnosed, the physician has to first eliminate other treatment options for the symptoms ahead antipsychotic drugs are prescribed. However, for some symptoms such as restlessness and aggression, it has been noted that nursing crustal plate providers dissolve to apply antipsychotic medication to calm the patients without considering other forms of treatment. Estimates indicate that many physicians use antipsychotic drugs with dementia patients as a first resort without considering other non-drug ways of managing the symptoms. One of the main concerns that research shows is that at that place are cases of overprescriptions in nursing homes a fact that can be attributed to the symptomatic behavior of the patients. With the new-sprung(prenominal) policy on the use of antipsychotic drug to manage dementia patients, the number of patients prescribed with antipsychotic medication to manage their symptoms is expected to reduce significantly. Snowden, Sato and Roy-Byrne (2003) indicate that the training and education accorded to health and nursing home providers will be effective in reducing cases of improper prescriptions of antipsychotic drugs to dementia patients. Furthermore, it can be shown that the claims from Medicare for antipsychotic drugs, especially atypical drugs, have been on the increase, and close investigation revealed that the claims were not warranted.

Organizing, Decision-Making, Ethics, and the Law in Managemen Essay

Organizing, Decision-Making, Ethics, and the Law in Managemen - Essay ExampleThe detrimental effect that stress has on end making is mediated by the impairment of alternative scanning patterns. (Keinan, 1997) This means that stress makes genius not adequately search for assorted courses of action that are available to the individual. If I were Rick I would have evaluated all possible options that are available to me and try to pick the right-hand(a) superstar. Since Stan is my boss, I discern whatever he asks me to do should get done. However, in this case, the instructions involve violating ethical standards by including his waste personal expense together with my own monthly expense voucher. Even though there is a rare chance that it could be identified through auditing, it would still be against my personal moral standing. Therefore, I believe the better option would be to decline to do as my boss asks, explain the gayifest risk of losing my job and hope that it would be reason enough for him to understand my decision. I do add up with Mr. Houses response to Rick. This is because he gave Rick a true picture of what would be the consequences for different courses of action. For one to make a critical decision all possible options must be considered and their pros and cons weighed. The correct decision will be based on the option that has the most pros and the least cons amongst all. Therefore by Mr. House giving Rick the different courses of action available to him and evaluating them one by one, it actually is the best possible way to make a good decision. Mr. House also tells Rick that every man at some time has to make a decision that determines his survival of the fittest. This situation could be one of them. This is, in fact, a correct statement in all realms of life and I agree with it since the decision that Rick is about to take will definitely be a tough one in all respects.

Combine Analysis of a Rose for Emily Essay Example | Topics and Well Written Essays - 1000 words

Combine synopsis of a Rose for Emily - Essay ExampleSimilarly Faulkner also incorporates this theme in order to figure the bitter reality of man beingnesss who are on their way to destruction as the writer believes that human existence is now devoid of emotions and feeling where man is living a mechanical existence and time lag for the ultimate escape i.e. death as it is also observed that the story commences with the funeral of Emily and ends with the death of Homer. Moreover this brush aside also be deduced from the description of Emily in the story as it describes Emily as a living pulseless creature i.e. although she is alive further she is hollow or empty on the inside hence she is to the highest degree dead. As it is also stated in the text, She looked bloated, like a body long submerged in motionless water, and of that pallid hue. Her eyes, lost in the fatty ridges of her face, looked like two small pieces of coal touch into a lump of dough (Faulkner 14). Theme of de ath also stresses on the reality of life that this domain is a temporary place and ultimately everything is going to collapse and meet its end. The theme of closing off in this prose is indirectly linked with theme of death and decay as Harold Bloom also says, Emily is isolated from the club. Her closing off is so thorough that she does not or can not have a suitor from Jefferson her isolation eventually grows to resemble a living dead in which her closest companion is a trunk (90). This theme also depicts the irony of human existence i.e. although an individual(a) is surrounded by people yet he is al oneness. As it is inferred from Emilys situation who has lived all her life in Jefferson yet the people of that community are strangers for her. Even her cousins are not a source of comfort and support. Hence it shows that every individual in this world is living a selfish and isolated existence. Love is defined as an violent emotion that leads an individual to behave irrationally as it blinds him to all logic and reasoning. A similar encase is observed in A Rose for Emily because her actions of halting the dead body of Homer can be interpreted as an act of desperation on Emilys part and also reveals her insecurities about being left merely. Hence she finds solace in keeping Homers dead body and dormancy with his corpse. Bloom also believes that, while it may be an unconventional one A Rose for Emily is a love story. The revelation that Emily has slept beside Homer Barrons corpse for 40 years let us manage that his killing was motivated more by love than some other reason such as pride or revenge (90). 2. Symbolism Faulkners use of symbolism acts as a dickhead of foreshadowing and helps in the development of the plot. Initially the Rose in the title suggests love as it is a cliche that a rose is a symbol of love and affection. However it is later revealed to the readers that the rose is all the symbolic representation of Emilys irrational love and affe ction for Homer that led her to kill him and keep him with her or Emilys Fathers love for her daughter that made him believe that no one was good enough for his daughter and hence he decided his daughter was better off alone rather than married. The description of

Change in Perception and Use of Information from the Internet Essay

Change in Perception and Use of Information from the Internet - Essay Example drill a book or a long article used to be an easy occupation to many. The mind would automatically get drawn in into the narrative or argument turns enabling wholeness to make for long periods of time sometimes without breaks. This is non the case now. Concentration gets often lost afterwards a few pages of reading. The mind somehow shuts down and finds an alternative activity to do. Carr explains that long gone is the in depth reading that was the default brain setting. Carr sentiments are a true representation of the present serial publication of events. People have lost interest in in-depth reading, not because they chose to, but because their brains just will not do it anymore (Carr 45).In the past, information got collected primarily by reading. One would have to read a book or the source of information inside out and in some cases repeatedly to lock the information obtained in the brain. This has changed now. One does not have to research or read widely in order to get information. It is all there on the internet. Information gets easily obtained through a click of a button. With a computer and access to the World Wide Web, information is literally on your screen. Sourcing information through the use of technology erodes whatever little that got left of the reading culture.

Integrated Technology Systems Assignment Example | Topics and Well Written Essays - 2250 words

Integrated Technology Systems - Assignment Example receipt time, hysteresis, long-term stability, sensitivity are some of uncertainties.Traceability of measurements from sensors is achieved through the implementation of regional standardisation programs specific to each parameter or instrument. All sensors should have long term stability of measurements to guaranty maintenance and calibration intervals of one year or more.Temperature is the specific degree of coldness or hotness as indite to a specific scale. A temperature sensor is used in detecting changes in physical parameters such as output voltage or opposite that correspond to the temperature change.Thermocouple is built from two electrical dissimilar metals are place at one end of a circuit. Thermocouple circuit has the intimately considerable temperature range when compared to other temperature sensor technologies, that is 200 to +2310C.Thermistor is temperature sensor that proportionally changes its resistance in rela tion to temperature changes. Thermistors are of two types negative temperature coefficient (NTC) and positive temperature coefficient (PTC). PTCs have positive change in resistance with temperature rise, while NTCs have negative change in resistance when temperatures increase.RTDs (Resistive Temperature Devices) embrace a change in electrical resistance in measuring or controlling temperature. A typical RTD has a detective work element, and connection wires to measurement instrument. RTDs are resistance devices hence generate their own heat that adds up to ordinary being measured.Shields/Screens that house temperature sensors affect quality of measurement of atmospheric temperature. Hence these shields/screens should reduce the effects of atmospheric and environmental factors (such as solar radiation, wind, dew).The sensors for soil temperature are configured at depth of up to carbon cm in undisturbed soil. The

The Board of Boyds TSD Bank Essay Example | Topics and Well Written Essays - 1250 words

The Board of Boyds TSD Bank - Essay ExampleLarry Lizard who insisted on the chemical group accounts being completed immediately. This situation presented an honorable dilemma on my part since there was a mesh of interest between my personal responsibilities an employee as well as professional responsibilities, and the ethics involved therein. honorable responsibilities of qualified accountants To begin with, Burgstahler et al. (2007) stated that accounting is essentially concerned with recording, measuring, and communicating information relating to the pecuniary wellness of a company to interested parties that ar internal and external to the business. The process begins at the point of act or when an economic event takes place such as offering of essential services or the receipt remuneration for the good or service delivered. The process ends when the economic event is recorded in a financial statement that is designed to enable the prospective users to make well-informed decis ions in regards to their traffic with the company. Therefore, it is correct to state that the main duties of accountants is recording and reporting of financial information and this means that they bear greater responsibility in regards to the impact the financial statements will have on the users especially the decision taken in reliance to the financial statements (Roslender and Hart, 2003). With reference to the writings by Shah et al. (2011), they stated that because of the sensitivity of accounting duties, accountants are normally required by the law as well as the professional body to meet by certain ethical standards. In the writings by Bennett et al. (2006), they stated that ethics in the surface area of accounting refers to the study of moral values and judgments as they apply to accountancy practice. Cheffers and Michael (2007) added that in the present twinkling there is great emphasis on accounting ethics, which is largely, attributed to the recent corporate scandal s that even resulted to the collapse of somewhat financial institutions. In order to counter-attack the criticisms and hinder fraudulent accounting practices, various professional accounting bodies and presidency agencies have designed remedies and regulations that are aimed at improving ethics within the accounting profession (Love, 2008). adept of the key ethical responsibilities that have been imposed on qualified accountants across the World is integrity, of which Duska et al. (2011) described it as the act of being straightforward and honest in all professional and business relationships. Edward (2006) stated that this ethical responsibility is built on the premise that the advice and work performed by qualified accountants should not be influenced by self-interest or the interest of others. The International Ethics Standards Board of Accountants (IESBA) Code of Ethics section one hundred ten under the integrity section states that a qualified accountant is not allowed to k nowingly associate with financial statements that he or she believes that the information contained in such statements is misleading. Additionally, a qualified accountant is forbidden from knowingly associating with financial statements that has been furnished in a reckless manner and thirdly, statements that have numerous omissions of certain all important(p) information, which makes the entire statement misleading. The second key ethical

Incident response policy Essay Example | Topics and Well Written Essays - 500 words

sequent response policy - Essay ExampleIRT Team LeaderThe IRT must have an various(prenominal) in charge of its activities. The IRT Team Leader will generally be responsible for the activities of the IRT and will coordinate reviews of its actions. This might lead to changes in polices and procedures for dealing with future incidents.IRT Incident Lead In the event of an incident, one individual responsible for coordinating the response is assigned. The IRT Incident Lead has ownership of the particular incident or tag of related security incidents. IRT Incident Lead works as representative to the outside when an incident occursIRT class MembersBesides the core IRT team, you should have a number of specific individuals who handle and respond to particular incidents. chap members will come from a variety of different departments in Gem Infosys. They should specialize in argonas that are affected by security incidents but that are not dealt with directly by the core IRT. The followi ng member can be appointed depending on the incidentLegal deputy - Apart from accidental virus attack, intruders may also launch attacks. Legal representative comes in to action in such incidents. This member is a lawyer who is very familiar with established incident response policies. The Legal Representative determines how to proceed during an incident with minimal legal liability and maximum ability to prosecute offenders.To be adequate to recover effectively from an incident, it is needed to determine how seriously the systems have been compromised. This will determine how to further bar and minimize the risk, how to recover, how quickly and to whom that should communicate the incident.Compare systems to previously conducted file/system integrity checks. This enables you to identify additions, deletions, modifications, and license and control modifications to the file system and registry.1. Protect

Analysis of data handling Essay Example for Free

Analysis of data handling EssayTo get an improved understanding of the problems faced in an online sell data handling system I am going to conduct a questionnaire and come across data from some data capture forms. After gaining information from my questionnaire and data capture forms I straightaway have a clear understanding of how a data handling system is implemented for an online retail store. I now know what information will be kept and which will only be temporary. The crossroads and the customer information will be kept permanently. The customer information is kept permanent just now can be changed at any point i. e. a change of address, phone no. and so forth When purchases are made little data is added to that which is already stored. The invoice brings together customer information and pairs it with product information. The information added to the invoice would be date of purchase this information would then automatically create an expect date of arrival and the de livery process, transport, dispatch etc.When customer information is gained it is not input by a member of staff. The information is fed automatically from the websites data capture form which is filled away by the customer. The only information input by staff is the stock information as prices slowness delivery date etc is done automatically by the system. They had a WAN, wide area network. Each of the data processor terminals could access the corresponding data so that invoices and other information can be viewed at the same time on different computers.They were also able to check credit card details with banks finished their WAN. The data system can produce information for both staff and online customers. Customers can view their medieval orders or there current account details whilst all data can be viewed by staff. They use standard input devices, keyboard and mouse, as there is no need for particular input devices, for simulation bar code reader, scanner.

Of Mice and Men is a famous novel written by John Steinbeck Essay Example for Free

Of Mice and Men is a famous brisk written by nates Steinbeck EssayOf Mice and Men is a famous novel written by John Steinbeck Steinbeck was natural in 1902 in Salinas valley, California and he set Of Mice and Men during the Great Depression. He based the plot line on his personal experiences and ventures. The novel was later adapted into a motion picture starring John Malkovich and Gary Sinise. This essay will examine various aspects of the characterization the leases treat custodyt of the story, movie, camera work, symbolism, special effects and the ingestion of music. The film does non follow the discussion exactly as several scenes from the novel have been e mended to add climax and tension. For example some important aspects of the handwriting have been changed. The first change is George and Lennie liberation into the boss house to meet him instead of the boss meeting them in the bunkhouse George doesnt scold Lennie for talking in front of the boss when he stric tly told not to say a word George is introduced to Slim all over dinner but in the book they first meet in the bunkhouse George comes into Crooks room to get Lennie man in the book Candy joins Lennie and Crooks and they all discuss the conceive of, then even Crooks starts to believe in the dream and asks if he potbelly be part of it.Some scenes from the book are not included at all, for example Curleys wife doesnt threaten Crooks in the film whereas in the book she threatens to frame Crooks for rape purely out of spite because the men reject her company. The hallucinations that Lennie has of Aunt Clara and the rabbit telling him how bad he has been in the last chapter of the novel are not portrayed in the film and when Slim and the other men console George after he has killed Lennie is not shown in the film either.Although some scenes have been cut from the veritable storyline others scenes have been added to the film. For example the opening of the film which shows the girl r unning in the red fit and the men chasing George and Lennie (this is only hinted at in the book) the train scene where George and Lennie jump on the train escaping to Salinas Valley and grabbing their work tickets in town the work scenes which show the power of Lennies strength Curleys wife talking to George totally in the barn Curley practicing his boxing skills on his punching bag and George and Lennie speaking to Curleys wife after they have save left Crooks room.This treatment of the story shows us that not all scenes in a novel ventures a good or interesting scene in a film so a novel can not comely be filmed as it is, it often needs changing to make it a film the audience wants to watch. In film the director usually tries to bring a amatory ingredient into the film to keep the audience guessing, will the couple get together or not? For example, there is an underlying sexual tension between George and Curleys wife in a couple of scenes.The characterisation is fairly fait hful to the way they are described in the book. The way Lennie is portrayed is as a large, tall man with the strength of a giant. He is shown to be innocent alike(p) a tyke but as strong as an ox. The actor playing Lennie, John Malkovich matches Lennies description in the book, A huge man, shapeless of face, with large, pale eye, with wide, sloping shoulders. Gary Sinise also fits Georges physical description, Small and quick, dark of face, with restless eyes and sharp, strong features.He is shown to be the brains and Lennie the brawn. He is like the responsible father of Lennie, always taking anguish of him and trying to keep him out of exsert e.g. the scene where George gets Lennie out of Weed because he got into serious trouble for touching a womans red dress. Candy, the swamper, is faithful to his description in the book, A tall, stoop-shouldered old man and so is his character. Curley, the Boss son is described as, A thin young man with a dark-brown face, with brown eyes a nd a head of tightly curled hair (hence the name) but the actor in the film has bang-up hair.However some characters differ from the way they are described in the book. In the book Slim, the jerk line skinner, is described as Prince of the ranchhe moved with a majesty only achieved by royal house and master craftsmen and he has a lot of authority and respect among all the ranch men in fact, His authority was so great his word was taken on any subject, be it politics or love. In the film his authority and respect doesnt come across as much as it does in the book. The actor playing Slim didnt look the way the reader would have imagined him, His long, black, damp hair straight choke. His hatchet face was ageless. His hands, large and lean, were as delicate in their action as those of a temple dancer.Curleys wife is physically the same as how she is described in the book. However, the audience has more sympathy for her in the film than in the book because she doesnt threaten Crooks in the same vindictive, spiteful way. Her vulnerability is also highlighted when she is seen respite down in tears after Curley has broken her records. In addition Crooks, the stable buck, (his nickname is derived from his asymmetric spine) is much more bent over then the audience would have expected. He is crueller than in the book e.g. he enjoys tormenting Lennie about George possibly not returning ever again therefore is seen to be quite an malicious.The camera work is very cleverly done and emphasises certain aspects of the story very well e.g. the bordering up of Lennie crushing Curleys hand and the close up of Lennie breaking Curleys wifes neck, make the scenes more turntic. The lighting affects the inclination of the story like the semi-darkness in the barn when Lennie kills the puppy and the bunkhouse when Carlson takes Candys old dog to be shot pomposity a sombre mood. The golden glow of the men playing horseshoes outdoors displays a intelligent and optimistic mood. There are also several interesting special effects used in the film to intensify the drama. For example the fight between Curley and Lennie is exciting to watch as you see the stock dripping from Curleys crushed hand, the killing of Curleys wife as she panics and he breaks her neck and the shooting of Lennie when George shoots him in the back of the head.Most scenes in the film exemplify things for different characters for instance the dark side of the mens lives when they are on the train and the light flickers symbolises an uncertain future ahead, violence could flare at any time. It could also symbolise a gloomy, depressing future. Scenes with a lot of light symbolise happier times, signs of hope or the men just enjoying life for a change. The rabbits symbolise the dream and a symbol for Lennie of a better life. The dead black eye symbolises death and a sense of foreboding (that something bad is about to happen).Music is a key element in any movie because it helps to build up tension e.g. the famous theme tune of Jaws or the music used in Physco as the person is being murdered the beat is set by every stab.Music also shows the mood and is there to accompany the action on screen e.g. when the men are chasing George and Lennie at the beginning of the film the music gets louder and louder. In contrast to this is the use of complete mutism to set the mood e.g. when they are on the train and when they are hiding in the ditch. The silence can represent calm or tension.The music when they are discussing the Dream is very relaxing and soothing, which again reflects the mood.boilersuit the novel is a tragedy because you feel sympathy for George because he had to kill his friend who had become like a brother to him. The film relays the novel, keeping along the lines of the story but is still a film worth watching even if the audience has not read the book. This is because the director has altered and added scenes to include tension, drama and climax. People who h ave read the book would be satisfied that the characters and storyline follow the book well-nigh to every aspect.

The Missing Melody Essay Example for Free

The Missing Melody EssayI woke up in the middle of the night with a sweat only over my face. Oh, it is such a noble nightmare I had. I said to myself. I lighted the candle in my room the dwarfish frame gave me a warmer atmosphere so I felt a lot better. I tried to continue my sleeping to a greater extentover I had a strong sense that there is mostthing wrong. And what do me frighten until my heart beat faster was my sense is never lie to the reality. Nevertheless, I felt asleep(predicate) again with my doubtful mind. Three hours later, the ph iodine rang. It is irregularly for receiving a call, especially in the morning. A leave behind and owner of a small farmhouse like me did not give away my home number to many people. I was hesitating, but deep down I knew that the call needful to be pick up, so I did. Unexpectedly, the mans voice introduced himself as a police from investigation department. I needed to nominate myself for their arrival at my estate they wanted to a sk me a few questions about the hole-and-corner(a) murder which happened to my closest neighborhood.I was shocked and almost got paralysis. I got dress and went down stair to prepare myself for the coming investigation. Instead of sitting down and wait, I walked up and down around my living room. I got steady more frighten to know that bad thing did really happen and it involved me. I could not think of the sane reason which made anyone of The hays got murder, they are such a winning couple. The husband was the owner and worked in the farm while the wife took care of entire domestic matters. What a brutal person could do this to them, I thought. Then the knocking on my door interrupted my thought. They came to me because I was the only neighbor of the dead man, Mr. Hay. I told them honestly that I stayed inside all night and I did not hear anything weird. I felt so much pity for Sandy she was a gorgeous singer in town before she became Mrs. Hay. Then they asked me to go to the Ha ys place to get some clothes for Sandy, she was in the police lay. I really wanted to do the best thing I can to wait on a nice and generous lady from her miseries. So they took me inside their house and up stair to their bedroom.The house follow upmed so usual and peaceful. A peaceful in a murder place, I might have gone mad. They told me that they had nothing to do in this place and wanted to fascinate the livelong works grower of this farm for more investigation, because they could not find any evidence or suspect in this place. So they left me alone in golf-club to select the appropriate cloths for poor Sandy. I open the white wardrobe with a sweet decoration, and grabbed things that I hope to be useful for Sandy. I knew that she would be depressed after confronted this kind of situation, so I continued to look for something that would be meaningful to her to help her feel better somehow. I glance my eyes over, and surprisingly I found what I intended. I knew that in a womens wardrobe, there was a secret drawer that men never realize.So I open it with great hope to find some precious gift that Sandy kept. I found a wooden box, with beautiful carve. I was sure Sandy would be glad to see this present from Mr. Hay right now. However, I sense that I did not want the police to see this precious box, because I wanted to surprise Sandy. Then I rushed, gathered all Sandy would need, but the box fell down on the floor. I put my hands on my mouth, so I would not scream so loud to the polices ears. What I saw on the floor, another(prenominal) unexpectedly, is a spring green beautiful feather of bird. Then I heard the polices footstep coming, therefore I kept the feather in my pocket rapidly.I went to the police station with them. Along the way, I only spend my time consider of how would the feather become a precious object for Sandy. The police ask me about Sandys motivation to commit murder, and I suddenly answer that Sandy is too fragile to do thing like that. When we arrived, I hurried to realise Sandy. Suddenly, I saw the most lament girl in the world. Sandy was wearing a loud housewife dress and her very long hair was tangled. She was sitting with her face down and did not even move. The police told me that she hardly said a word since her husband died. They begged me to talk to Sandy in order to find more clues.Left alone just two of us, I told Sandy that I brought her some clothes she may need. She thanked me. I held her in my arms and brought her the feather. Just seeing this, she cried loudly, and I was a critical bit shocked. She thanked me again and again with the tear on her face. Though, I dont under base the whole story, Ill take you out of this place. Remember Sandy, just keep saying that you did not see or hear anything that night. Sandy held me even tighter I sense the womens bond in every hook of my blood. I will tell you everything after we left this place, Sandy said to me.Although Sandy answered all of their q uestions, but no clues were found. They cannot arrest her in charge of murderer because they found no evidence to do so. After the investigation, I offered to taking care of Sandy at my place, and the police could not deny my assistance. Actually, I knew that Sandy is a murderer, but I insisted to help her because this is the right thing to do. I knew her enough, even more than her husband did. I knew exactly what I was doing, helping the murderer from punishment. I asked her how he died Sandy answered with emotionless face that After working in the farm, he was very tired and went to deep sleep.My long tissue hair took his breath just like he did with the rope around my birds neck. She told me that Mr. Hay would beat her if she sings he hated what she loves the most. Then she got this bird from a plant grower as a birthday present. Since that day, Charice the bird kept making pretty melodies instead of her wonderful voice. Sandy could not stand to let the mad who destroy her only happiness live. The fair sex bond between suffering woman is the strongest than trammel. The woman is fragile seem to have no power but, if she is cornered, she can do anything that no one can imagine. I saved her because I was saved once in the same situation as well.

The Second Vatican Council Essay Example for Free

The Second Vatican Council EssayThe Second Vatican Council began in 1962 and ended in 1965. For the first year pope John twenty-three opened the council, he unfortunately died in 1963. Pope Paul VI then(prenominal) took over and closed the council in 1965. A combined total of 2,865 bishops and prelates attended the council, which issued sixteen formal documents (John and Hardon, 2000). The secondly Vatican promulgated some of the most of import documents present in the Catholic worship.They also swopd the way the laity were involved in the perform. A plant apostle is some unmatched who has committed to theology (through baptism and confirmation) and strives to deliver the divine heart and soul of salvation to early(a)s throughout the world. The need for the apostolate is shown by the manifest action of the Holy Spirit moving laymen today to a deeper and deeper awareness of their indebtedness and urging them on everywhere to the service of Christ and the perform. ( Jackson, 2010).Therefore the rumor suggests that the Holy Spirit is the one to give us a deeper understanding of what we as Catholics essential do to become a good lay apostle, and that our responsibilities are within the church building and our beliefs in Christ. Nazzaro (2010) states A Lay apostle walks closely with Jesus throughout each day We serve Jesus through service to others. In order to become a good lay apostle we must be close to the Lord occasional whether saying prayers or attending church, and in order to serve him we must sp tape the word of God to everyone that would be interested in following Christ.The Second Vatican Council made the dogmatic constitution on the church (Lumen Gentium). This was a set of rules in which Catholic must abide by. The constitution of the church states that everyone is recess of the church and therefore everyone has a responsibility for its growth and the overspread of the kingdom of God throughout the world. Due to this respon sibility the council recognised the need for the business office of the laity to cease from being passive and instead become alive(p).The role is stated by Paul VI (1964) they may make Christ known to others The Vatican II council was one of the most significant events to ready happened in the Catholic Church. This was because the council made numerous changes, its purpose was to get down the church up to date by opening it to dialogue with the modern world in terms of other Christian traditions, other faiths, the cultural, the political and the technical milieu in which we all live. (Doyle, 2006. Bishop Butler, 1967). The church felt that they were hind end times therefore their goal was to modernise themselves so that they kept up with its people.This meant that the church allowed the freedom of run-in to all catholic people. The council wanted a wider input from the community therefore they allowed the laity to have an mobile role in the church. Other changes included all owing women on the sanctuary, before the second Vatican yet males could be alter servers. Churches were not encouraged to study the bible, but rather the catechism, however nowadays churches can study both. Catholics had weeny to do with Protestants and they werent allowed to enter protestant churches, this has also been changed.For most Catholics, the biggest changes the Council made was the priest and altar false toward the people and the Liturgy of the Word and the Canon of the Mass in the vernacular (McInerny, 2001). This implies that the mass is now read in a language the people understood. Before the Vatican II, mass was read in Latin, which the Laity maxim unsuitable as they did not follow or understand the ceremonies attended. The Laity played little part within the church before the second Vatican council was formed.The laity attended mass to listen to the word of God, which was delivered and preached by the clergy. However the insight of Vatican II now means that, the laity have a full and active role to play both in the church and in the world. (Kinast, 1979384). This implies that the people of the church not only have to take part within the church but they must do their own trade outside of the church. This means getting involved within church events such as fundraising or portion out with the offerings within the sermons.The council felt there was umpteen sources for changing the role of the laity. One important reason was to enable the Church to adapt with current changes of the modern world. A quote from Pope John XXIII as on his deathbed (24 May 1963) (cited in Bishop Butler, 1967) was Those who have lived as long as I have were enabled to compare different cultures and traditions, and know that the moment has come to discern the signs of the times, to seize the opportunity and to look farther ahead.He recognised that the Church was at an important stage and that in order to seize opportunities and bring others into the faith, ther e needed to be a role for the laity. Bishop Butler (1967) supported this in stating Catholics were not meant to be museum keepers, but rather gardeners whose responsibility it was to prepare a beautiful harvest for a glorious forthcoming. In other words, the laity are there to serve the Lord in as many ways possible, it would be an opportunity wasted if Gods children (the laity) were not sent out to spread the message.Lay Christians are dedicated to Christ and anointed by the Holy Spirit as aforementioned. They are called to be heralds of faith and through them the Church can become the salt of the earth. This is why the council felt it was important to change the role of the laity as they realised the Holy Spirit acted through them. There have been many knowledges within the church since the Vatican II. This includes the involvement of other helpers within the church. The Lay people due to the changes were able to do a lot more within the church services.These include readings an d Eucharistic ministers. They also have young-bearing(prenominal) alter servers, which before the Vatican II would never have been allowed. Some felt that the Vatican II did little for the Church today Although the Second Vatican Council had enormous impact, it cannot be isolated from prior and parallel liturgical, theological, biblical, and social developments (Mcbrien, 1997), however I disagree. Without the Vatican IIs introduction of the Constitution on the Church, the role of the Laity would not have been alter to the state that we know today.Because of the Vatican II, the church today has many different roles for people. These include Church Church cleaners, top arrangers, prayer groups, liturgy groups, pilgrimage groups (including taking the sick to Lourdes), bereavement care centres, parish teams, school chaplains and many more. In creating these jobs not only decreases the work load for the Clergy but it allows the community to get involved within the church and spreads t he word of God. There are many developments that may happen in the future.Some have already been discussed but sedate have yet to be decided. One thing that may develop in the future is the decision on birth control. Although the Catholic Church has still banned contraception there may be good reason for the introduction of it for example the discussion of the prevention of HIV. Another development that could be changed is the marriage of priests. There will always be a place in the church for a celibate priesthood, but there should also be a place for a marital priesthood in the church, stated by Daly (2011) (cited in McDonald, 2011).The statement provides challenges to the Catholic religion and that one-day the ban may be shifted. Another issue is that Homosexual marriage may occur in the future. Many religions including Christianity are still against this decision however, todays society is beginning to accept it and thus the Church may also come to the similar agreement. A fin al development for the future would be female ministers. Although there has been much dispute almost this topic, the church may alter its decision and adapt to the ever-changing society.Now that there is the Laity, the church must do its duty and continue to listen to the requests and suggestions made by the Laity. The church and the Laity can be said to be a family or a community and without the Laity or the Clergy present, the Catholic religion may not survive. Therefore the second Vaticans decision on apostolate of Laity was very important as they help the survival of the religion and the message to be spread throughout the world.

Personal Ethic Statement Essay Example for Free

Personal Ethic asseveration EssayVirtuePersonal Ethics Statement Personal ethics provides a foundation for an individuals moral scale. It reflects psycheal beliefs on values, morals, right, and wrong. Personal ethics is influenced by family, friends, community, religion, culture, and coworkers and that can arouse a positive or negative impact. Personal ethics varies from person to person some points may be similar whereas others will differ. Personal ethics drives actions, and to some point, emotions day by day. Depending, on the individual our personal ethics and where we stand will lead us on a path of failure or success. According to my Ethical lens system size up, my preferred ethical lens is Rights- responsibleness and Results Lens (Ethical Lens Inventory Games), meaning that I can think rationally and still be emotionally balanced while coming up with a solution for the greater good of the people. I value independence and individual rights while making sure everyone i s treated fairly. I am upbeat and like to bring new ideas to the table that someone may not have seen before. My blind key out is Belief that motives justify methods or your own good is good (Ethical Lens Inventory Games).Sometimes I let people down who are depending on me. I can ignore other problems as long as mines are solved. My strengths are Self Knowledge and Free will (Ethical Lens Inventory Games) I believe in balancing responsibility and entrepreneurship. I believe everyone should be accountable and autonomous because I am so I expect that from others. My weakness is once I have make up my mind about something that I can close the door on other interpretation. I also have to accept that I cannot do everything by myself and that if I do not turn back the time to reflect that I can fail and become exhausted.My values are Autonomy, Rationality, Sensibility, Temperance, and Prudence (Ethical Lens Inventory Games). As a result of my personal background and what I have learne d, I have placed prominence on being independent but also accepting help from others. My argument of action is taking and accepting responsibility for my own actions. I have high expectations and my actions will desex my level of success. I will take time out to reflect on who I am, who I want to become and how I am going to get there.I am going to do what is right and in my heart. I will not change who I am for others even if they scorn me. I will follow the golden rule and treat people how I want to be treated. I will be fair to others and avoid being biased. I will fulfill my duties for those run on me, and be respectful and show dignity for myself and for others. I will never settle for little and try my hardest at everything that I do, and seek continued improvement. References Ethics Games. Ethical Lens Inventory Report. Retrieved from http//www. ethicsgames. com

Article Rebuttal Essay Example for Free

Article Rebuttal EssayThe author stated that, thither is a difference between a married couple and a same-sex couple in a long-term kin. The difference is between the duties that marriage imposes on married peoplenot rights, but rather onerous obligationswhich do not apply to same-sex love. This dictation, in my opinion, is completely untrue. All relationships can be difficult and time consuming, the statement would have more truth if the author of was talking about all relationships or marriages.When reading the bind, I took every word as people that are in a same sex relationship cant have a prescript marriage or a normal family and normal life and that is why same sex marriage will ultimately fail. The only thing that is divergent about same sex marriage is that the genders of both people are the same. This doesnt mean that the deuce people cant have children, it just means they cant have them in the traditional way. Homosexuals that are married can have a normal life t hey just readiness have to face other judgmental people, which they face even without being married.This author had no credibility, no fact or anything to back up his account. There were not any reliable sources in this argument which makes me believe that everything about this article was just the opinion of the author. While I believe that everyone is entitled to their cause opinions, I believe one should have reliable sources and make valid points before writing an article and making it public especially on such a controversial topic. Reference http//www. weeklystandard. com/Content/ universe/Articles/000/000/016/533narty. asp

Malansang Isda by Rosalinda Olsen Essay Example for Free

Malansang Isda by Rosalinda Olsen EssayAng hindi nagmamahal sa sariling wika ay masahol pa sa malansang isda is unmatched of the most often quoted of Rizals writings. Why, then, did he write his two novels, Noli me tangere and El Filibusterismo in Spanish? In his dedication of theNoli me Tangere, Rizal wrote, I will undertake to reproduce thy condition faithfully, without discriminations. Surely, the discipline hero of the Filipinos was non somebody who said one refinedg and did the opposite. some(prenominal) novels portrayed the cordial and political conditions of the time through characters that represented a cross section of Philippine societythe natives who were c completelyed the Indios, the Peninsusl atomic number 18s or the Spanish who were born in Spain, and the Filipino or the Spanish who were born in the Philippine Islandsimmortalized in the characters of Crisostomo Ibarra and his beloved Maria Clara, Elizas, Padre Damaso, Dona Victorina, and the sinister Padre Salv i. These characters represented the ideal and the despicable, the queer and the tragic, the truly comic and the merely ridiculous. there was enough in the novel to satisfy the Filipinos appetite for a good laugh and a love storythe more sentimental, the betterserving as a thin layer to hide the bitter satire. It can be said that Rizals two novels awoke the slumbering political mania of his countrymen so successfully that it quickened the birth of the Philippine Revolution. If this were Rizals aim, which most decidedly was not, he would puddle write the novels in Tagalog. non only would this have been understandable to most people in Luzon, it would have clandestine the revolutionary intent from the Spanish.As it was, the novels had to be distri just nowed in secret among the Indios because the Spanish authorities banned those books. Which leads to the headland of whom his target audience was in, order to answer the first question of why he wrote the Noli me tangere and th eEl Filibusterismo in the lyric of the Spanish colonizers. So much has been written about Rizals extreme reluctance for revolution as the solution to the social cancer that was destroying his country, in contrast to his passionate advocacy of education and political re system.Evidently, the Spanish colonizers were Rizals primary target audience, hence, he wrote in their quarrel. The Indio could have been a secondary target audience, perchance in the hope that the ilustrados would fight for the socio-political reforms that were clearly indicated in the novels. There was no need to reproduce the social conditions of the time to the Indio who knew it only too well and constantly suffered from it. Rizal wrote the novels in Spanish because that was the appropriate language for his intent. nomenclature is basic altogethery a tool, a room to express ideas and to communicate these, however before being a tool, language is first a reflection of ones objective reality. Language is a sym bolisation that represents the material objects in ones environment. If an object does not exist in ones material universe, one would have no word for it. For example, a person in search of notes in a certain bea might show the natives a gold piece and necessitate what the natives call that metal and where he could find it.If there is no word for gold among the natives, it either means there is no gold in the area or the natives have not seen or hear of that metal before. When Rizal wrote the famous lines Ang hindi nagmamahal sa sariling wika ay masahol pa sa malansang isda, he was not referring to language merely as a communication tool and as an expression of ones identity, of ones person and social consciousness. In the novels, Dona Victorina represents the type of Filipino who rejects her identity as Indio and who would do every(prenominal)thing to deny it in every form, particularly in mannerism and language.More than a hundred years have passed since Rizal wrote his two novels exclusively the social and eco-political structures remain basically the same. Only the ruling clique has been changed, Filipinos have replaced the colonial masters. At the cover of an inverted pyramid is the very small minority of the power class that consists of the affluent and the Catholic hierarchy. At the top of this pyramid is about 80% of the population that have been assessed by the World Bank-IMF as bread and butter below poverty level. Between these two main groups is the middle class that shows no sign of increase in number.Only a miracle would keep this un born(p) pyramid from toppling over, but that belongs to another article. Undoubtedly, Pilipino (supposedly the expanded and enriched form of Tagalog) is not the language of the power class. Most of them call English and some prefer to speak Spanish. The mess can read and speak Pilipino, as it is a required subject in school, but chances are, they speak their cradle tongue among themselves and most of the time, which would be any of the major languages and the numerous dialects.The language of the middle class is an odd mix of English, Pilipino, and their radle tongue. Since language is a reflection of ones identity, could we then say that the Filipinos have one study identity? Without a common identity, there could be no real horse sense of nationhood. This is what Rizal meant by that famous quotation that is often quoted but only the surface level. Pilipino is the national language but the preferred working language of government, business, and education as well as the mass media remains English. There would be nothing amiss with this if it were not for the great majority of the population whose knowledge of English is not functional.It is not surprising that government can get away shamelessly with graft and corruption because the masses have little understanding of what is going on. Clearly, language in Philippine contemporary society is the one big wall that divides the powe rful from the masses of poor people, notwithstanding all the calls for people empowerment. One would trust that the entertainment industry, specifically the movies and the television, might be a vehicle for uniting the people because the movies are pacify affordable and one could always go to the neighbors to watch television.Just take a quick look at the commercials most of them are in English. Noontime and evening variety shows are belike the worst because the language used by the hosts and participants reflects the jargon of the lost tribe aka Manila people, which is a shocking porridge of English and Pilipino with an even more horrendous lack of grammar or logical syntax. So much for the local anesthetic role models, lets take a look at the school system. According to a DECS ruling, Pilipino should be the mode of classroom instruction.So far, this has worked, in some fashion, in the elementary grades and to a lesser extent, in the secondary and the tertiary levels. Textbooks in Pilipino have been published and used in the schools, but all the references remain English. In fact, teachers find it impossible to use Pilipino in teaching mathematics, algebra, chemistry, or physics, philosophy, etc. Not surprisingly, the pupil is subjected to a kind of mental lobotomy and eventually their soul is truncated, amputated, or dichotomised.Brave souls who perchance wanted to make a difference in the academe, have attempted to write their undergraduate or graduate thesis in Pilipino. Some succeeded, but one cant help question if their theses would ever be taken down from the library shelves to be read and enjoyed. Few would have the resolution to admit that they would rather read Rizals novels in English, not just because it would be easier for them but because the Pilipino translations are so antiquated that one would read it only under duress, which is to say, only because the school requires it.The Philippines, Indonesia, and Malaysia got their independence from their colonial masters at about the same time. All three countries created a national language that would be the expression of the national soul and, thus, be a unifying element. Sadly, Pilipino has not succeeded in being the language of the government and the governed, in contrast to how Indonesia and Malaysia has used their respective national languages. Indonesia does not use Dutch as the language of government, education and commerce.Neither do the Malaysians use English as their working language. An anecdote would lucubrate this. A friend was on holiday in Kuala Lumpur. One day, she took a cab and, naturally, spoke to the move driver in English. In polite but cold tones, the driver asked her, Madam, why do you gurgle in English? We are all Malaysians. Nonplussed, she said she was Filipino and the taxi driver apologized and explained that she looked Malaysian.It might be an excellent thing for Philippine politicians to have experienced this, but then again, they would b e more presumable to hire a limousine (at Filipino taxpayers expense, of course) and lose the chance of being told to speak the national language by a lowly taxi driver. Is the Filipino then a malansang isda? Using the isda analogy, the Filipino might well be like a fish out of water, in the sense that Filipinos are supposed to be living in one countrythe big seathat has become an stranger territory to citizens whose ties have remained regional or tribal rather than national.A fish out of its natural habitat would quickly die and stink. Rizal did not have all the answers to Philippine problems, but he has very much said it all. For the young, he collected folk stories and legends. For the more mature, he wrote the novels, Noli me tangereand El Filibusterismo, the two long essays The laziness of the Filipino and The Philippines a Century Hence as well as poetry and countless articles. Jose Rizal is the national hero and his portrait is in the lowest denomination of Philippine pap er money.Every Filipino knows Rizal, but do they understand him? Those who have read his novels remember only the love story of Ibarra and Maria Clara, the antics of Dona Victorina, and the moving Sisa. High School and college graduates are obliged to take the Rizal course as a requirement for graduation, but how many of them understand the two long essays relative to what is happening in the Philippines today, if they read it at all? Rizal has been iconized and even idolized by a sect that calls themselves Rizalistas, but the Filipino has yet to realize and actualize his relevance.

Enhlish Critical Lens Essay Example for Free

Enhlish Critical Lens bear witnessAccording to Patrick Ness, Its not how you fall, its how you get back up again. In early(a) words, life is full of obstacles and hardships. But what is most important is to persevere, and I defiantly agree with this statement. Two literary works that support this statement are Mother to Son by Langston Hughes, and The House on mango tree Street by Sandra Cisneros.In the poem Mother to Son, the speaker admits that her life has been difficult, but condescension the hardships, she does not give up. She uses an extended metaphor to describe to her son, how yet though her life has been hard, she still moves on. The metaphor describes her difficult life to be a dilapidated staircase. The times are metaphorically described as the splinters, boards torn up, no carpet, bare. Despite these problems the mother encourages her son to keep on climbing, as she has make her entire life.In the novel, The House on mango tree Street, Esperanza grows up in a poor neighbourhood but refuses to be limited by her environs. She uses literary elements to describe how horrible her place of living is and how she overcomes the give to give up. The setting in witch she is surrounded by is described as being poor, segregated, unwelcoming and save plain beaten down. For example when Esperanza says in the literary work, The House on Mango Street is handsome and red with tight steps in front and the windows so small youd think they were retention their breath just describes a little bit how bad she thinks of her home. But even though she hates her surroundings she is faced with a conflict. Esperanza, versus nature. She hates her setting, but yet still wants to persevere.In both the novel, The House on Mango Street, and the poem Mother to Son, the narrators are faced with struggle and hardship. A mother trying to terminate out the negativity in her sons head, to allow him to persevere, and a young adult trying to understand that even though ti mes can be rough, she can still move on, and still survive.

Working With Couples Considering Divorce Essay Example for Free

functional With Couples Considering Divorce shewThe video documentary entitled Working with Couples Considering Divorce is an enlightening presentation well-nigh the rigors of divorce which individuals go through. Dr. William J. Doherty demonstrates the techniques he implored in dealing with people who atomic number 18 in a dilemma of resorting to divorce as a solution to labor union problems (Doherty, n. d. ). A couple vi simulateed Dr. Dohertys therapy clinic to moderatek for advice and therapy regarding their situation. They are thinking of dissipation their marriage which has run for twelve years, and which has given them two children. The husband has already moved unwrap belatedly and is considering divorce with his wife, who considers it as well. By listening to each of them, Doherty is commensurate to highlight a prognosis of their situation, see its overview and finally treat is as a unit. The couple is able to resolve their ambivalence in their committal with D r. Dohertys six-month therapy in which some(prenominal)(prenominal) of them will try to work on their marriage for six months in front making a decision regarding their marriage.The doctors personal manner of dealing with the issue is talking to both(prenominal) of them as a couple, to each individually, taking turns, and then back together. Dr. Doherty is able to demonstrate the importance of communication between couples in resolving the dilemmas they encountered more or less their marriage whether to keep the marriage or to discard it. some(prenominal) couples in the unite States encounter the same ambivalence, which often leads to deciding towards divorce since divorce is a putting green thing and is unremarkably being resorted to most often as an immediate hangout.Couples wouldnt normally sit down and talk about their differences, and would give up after a few tries. Divorce is usually the easiest way out for several couples in the midst of an assailing matrimonial problem. This is the reason why whole a few marriages in the United States survive, and couples are left with facing a wise life, a reinvigorated perspective, and a new dimension as a divorcee, usually battling depression and emotional turmoil as an outcome.This is not to mention the financial losses that go with the divorce process, especially on the payment of criminal maintenance on the part of the ex-husband. The video documentary entitled Working with Couples Considering Divorce is able to demonstrate to us that at that place is a sure-fire way to get out of the divorce parameters, and that couples, given a misadventure for a paradigm shift otherwise known as a change of view about their marriage structure, would not opt to look at this devastating occurrence.Often condemnations, as couples are carried away with the complaisant bandwagon of divorce in which several married couples ride on so easily, they look at this instruction to why not ride as well and view divorce as an immediate recourse for the ultimate solution to their problems. As American society is highly oriented towards individualism, the surge towards divorce is a very likely and favorably convenient option especially if adept sees his/her marriage as burdensome or makes him carry several responsibilities.The easiest way is the way out, or so several couples thought. The strong bond certificate to commercialism is also unrivalled factor that may contri exclusivelye to the rising statistics of divorce in the United States, apart from the strong stances towards individualism as the societys goal. This leads us into an inference that since couples are inclined towards material fulfillment, several marriages are assailed by this objective and are often lost in the sweetener of their jobs and career, with the marriage and the family left in the sidelines.The fast-paced lifestyle of most American households also holds witness to its crosstie with divorce occurrences, as people are used to resolving issues and problems in a speedy manner and divorce is one speedy remedy for a trembling and unstable marriage. However, the video documentary is able to put forward a conclusion that divorce is not always the way out, and that it is not easily at all. Hence, couples should not view it as the easiest remedy.There are emotional, psychological, and mental investments which couples have invested in their marriage, one of them are their children and the emotional attachment already established in years of being together. Thus, foregoing the marriage out of a more convenient living is not a likely solution for allow people who used to be part of ones life and are closed to ones heart slip away that easy. Dr. Doherty is aware of the potential rigors that each of the couple would go though had they considered divorce.It is clear that in the video review, the couples problems are not that unbridled or epidemic, nor was there any element of domestic violence for example, w hich is a very likely rational reason to shutting the marriage, for both the wifes sake and that of the childrens. Rather, the issues involved in the couple who visualizeed Dr. Doherty for marriage counseling and therapy only include drifting away of the husband and the wife, making them feel as if they were not couples anymore or were not functioning as such. Hence, ending the marriage through divorce is one solution they both consider.As communication is important in couples in order to find the right solution to their problems, it is diaphanous that the couples had lack of it or seemed to have gone inutile in properly dealing with it regarding their differences. As such, their visit to Dr. Doherty is both a timely and advisable one, since they are able to redirect themselves towards it again. It takes a marriage therapy for both of them to be enlightened about their marriage situation, see it as a whole unit in a positive perspective, and seek only positive remedies that are b oth beneficial and appropriate for it.The couples are able to undertake this successfully in their consultation therapy with Dr. Doherty. With the therapy, they are able to view the internal causes of their marriage, which late but surely drifts apart, see it as a personal obligation and commitment to repair, undertake a fresh way to deal with the dilemma, and finally decide to start anew, not by opting for divorce but through change each others commitment in the marriage.It is necessary that the couples be channelize accordingly on viewing their situation, not merely offering them a concrete solution, but starring(p) them towards seeing their problems individually and as a couple, creating and re-creating a solution for these problems, considering the entire scenario in the decision making, and renewing and redirecting earlier stances into more stable and ground-founded ones. This is how Dr. Doherty is able to lead the couple in dealing with their ambivalence about divorce.Cert ainly, a marriage therapist like Dr. Doherty always aims for the preservation of marriage, and he is able to do this successfully in the couple through their own analysis of their situation and by being redirected into a disparate perspective on their marriage. It is clear that Dr. Doherty used Cognitive Behavioral Therapy in his dealing with the couples problems, which is geared towards modifying cognitions, assumptions, beliefs, and behaviors (Stuart, et al. , 2004). Dr.Doherty is able to outline potential unrealistic and unhelpful beliefs and assumptions which the couple considers, along with trying out new ways of behaving and reacting. This is illustrated in the view that the marriage is doomed, that it wont work out no matter how much we try, that we cannot settle our differences and we have to file a divorce and move on with our new lives. These perspectives are the perspectives that the couple in the video documentary had upon visiting Dr. Dohertys clinic, which was then r efocused after a thorough therapy of six months.With the six-month therapy, the couple is able to see the importance of their marriage and the significance of nourishing the time of being together through a renewed perspective. Through this, the manner of behaving and reacting on their marriage is changed into a more favorable and beneficial one. The ambivalence for divorce is solved this way though Dr. Dohertys help.ReferencesDoherty, W. (n. d. ) Working with couples considering divorce. DVD. ISBN 1-59147-440-X Stuart, R. B. , Broderick, C. , and Gurman, A. S. (2004) Helping couples change A social learning approach to marital therapy. The Guilford Press.

Double-Consciousness Under the White Gaze Essay Example for Free

Double-Consciousness Under the White Gaze EssayThe theme of double-consciousness was first defined by Du Bois in The Souls of the Black Folk. He put the term double-consciousness in a existence which yields him no true self-consciousness, scarcely only lets him see himself through the revelation of the other world. It is a peculiar sensation, this double-consciousness, this sense of always spirit at wholenesss self through the eyes of others, of measuring ones soul by the tape of a world that looks on in amused contempt and pity. One ever feels his deucenessan American, a Negro two souls, two thoughts, two unreconciled strivings two warring ideals in one dark body, whose dogged strength just keeps it from being torn asunder. (Du Bois) It is obvious that the protagonist as head as several lesser characters in Maud Martha by Gwendolyn tolerate suffer from this distressing double-consciousness, especially Maud Martha. Maud Martha realized that she was not the cherished one be cause of her darker cuttingis color at an very early age, thus to be cherished was the dearest wish of the sum of Maud Martha Brown.( Brooks 1650) In her own family, her beloved father preferred her sister Helen because Helen was lighter At school her schoolmates also liked Helen and ignored her When she grew into charhood and got married, her husband Paul also showed a partisanship to lighter women. Marthas father, classmates and husband acted this way because as black people they themselves were treated as subscript creatures all the time by white Americans. Under this white gaze, the value that the black was inferior was trustworthy and internalized by the gazed over time.This internalizing also happened to Martha as she struggled all the way to build up her subjectiveness. That accounts for her inferiority nearly her appearance and jealous of Helen her prettier. When a white schoolmate Charles came to visit Martha, she should feel a sort of gratitude. (Brooks 1653) harmo nize to Michel Foucault, the gaze is actually imposed upon people by themselves til now though it looks like that it is imposed from something passkey upon everyone.No need for weapons, physical violence or prohibition, it takes only a surveillant gaze to humble anyone, to clear them the overseers of themselves. Luckily, Martha was a woman with artistic sensibility. Although living an ordinary action in a racist world, unsounded she can find beauty and dignity in her life. When she spared the mouse, she experienced a new cleanness in her because she had not destroyed. In the center of that simple restraint wascreation. She had created a piece of life. It was wonderful. (Brooks 1667) This is a prelude revealing that her subjectivity was budding.Later when she gave birth to a daughter, her subjectivity was much improved by this motherhoodshe did create a new life who was totally dependent on her at that time. At the beauty salon, she was shocked that the salon owner Mrs. Johnson just put up with a white saleswomans humiliation of referring them as niggers. It is not difficult to associate to what happened when Martha went to millinery with this. She decided against the hat even though the owner promised to cut price, and this lack of manners was attributed to her skin color by the salesgirl.Blackoh,black Her subjectivity is helpful yet not strong enough to fight everything. When Paul was laid off she went to work as a accommodate maid in the Burns-Coopers, she experienced that white gaze even more violently because the white woman Mrs. Coopers showed obvious contempt towards her. At this aftermath, she suddenly realized what her husband had suffered all the time in his works environment. Feeling this humiliation, she quitted the job the next day. She understood better about the struggles and frustrations caused by the white American now, even though she could not do much about it.She was always sensitive to the exclusion of the Negro in a white world, ye t even cannot explain to her little girl why a memory Santa Claus did not like her- or even smile at hera wishful blindness. No press what, Martha never gave up her love for life. At the end of the novella, Marthas brother was back from the wars alive and well which made her sense the beauty of life again. She went such a long way fighting the confliction in her life, the problem of double identity and double-consciousness, and found her equanimity finally. So she would think that At a moment like this one was ready for anything, was not afraid of anything..At a moment like this, one could even think of death with a sharp exhilaration, feel that death was a part of life that life was good and death would be good too. This reconciliation can be considered as Marthas triumph of the struggle. In a word, Maud Martha captures the essence of Black life with regard to their double-consciousness under the white gaze, and Brooks recognizes the beauty and strength that lies within each of u s. References The Souls of the Black Folk, Du Bois, W. E. B. Discipline and Punish The Birth of the Prison , Michel Foucault Maud Martha, Gwendolyn Gwendolyn.

SM Prime Holdings (SMPH): Internal and External Analysis

SM Prime Holdings (SMPH) Internal and External AnalysisIntroductionOrganizations argon dynamic nowadays. One reason for this is the complexity of the environment they belong to and the need to constantly suffice to this intricacy. Environment consists of various factors that affect how brass instrument shut a demeanors. These components acknowledge both intrinsic and external factors that keep either deliver or break the companys conquest. In sum to this, they adopt to react to various trends in which they atomic number 18 bailiwick, for example the emerging environmental aw atomic number 18ness of the customary. To put d ca persona both of these into perspective, one company will be used to illustrate how these factors influence the operations of the company.SM Prime Holdings (SMPH) is the m tot entirelyy operations arm of SM Investments Corporation which is todays one of the Philippines biggest conglomerates, occupying a dominant limit in most of its lines of not e, namely shop centre of attentions retail merchandising banking and finance and property. It exclusively started with a mere(a) vision of its fo downstairs and chairman, Mr. Henry Sy, to sell shoes to all(prenominal) Filipino (SMIC, 2009).Today, SMPH is the Philippines largest sum operator that owns and runs initiatory heart and souls over the country, providing millions of full-strength meters of floor theater for a fully integrated shopping, dining, and entertainment experience (SMIC, 2009). Moreover, it manages the lay atomic number 18a and the amusement facilities of the mall such as SM Cinemas, SM Ice Skating and SM Science Discovery Center.As of December 2008, there argon 36 SMPH malls 33 here in the Philippines and 3 in China and this course it is expected that three in the altogether SM malls are informaling. By the end of 2009 the total gross floor area (GFA) of all SM malls would total to 4.5 million square meters, a 5% add-on from 2008s GFA. Above all, S MPH recorded a good financial surgical operation year last year as it delivered a seven percent increase in net lettuce to Php6.4 one thousand thousand, from a 12% maturement in revenues worth Php17.8 billion (SMPH, 2008).Overview of the Internal EnvironmentEvery organization differs from one other. Each has its own unique characteristics that contri moreovere to the over-all success of the company. These unique characteristics are often called the internal environment, which is composed of elements within the organization. These elements include employees, management, and corporate shade (Cliffs Notes, 2009). Out of all of these elements, there are both distinctive attributes that are vital to a company and these are its structure and culture. These two provides background on how the company operates.SMPHs Internal EnvironmentFor SMPH, infrastanding how their internal structure and culture operates allows them to organize, to take proceeds of their strengths, to mend thei r weaknesses, and to develop an environment that breeds and countenances success among its employees (Organizational Culture 101, 2007). Moreover the success of the whole SM Group is attributed to its founder, Mr. Sy, whose mark and passion is considered exceptional. His influence has remained strong and visible both in its organizational structure and culture.Organizational body structure accord to Drucker it is the correct design of structure which is of the most significant in determining organizational actionance (Mullins, 2005. p. 597). In SMPH, they made sure that the structure is well-defined so that it will slighten confusion for their employees as it limits and controls what they do, for the organization is structured around high levels of formalization and specialization. Also the company has a strict estimation to chain of command that helps employees to identify their position in the company. Lastly, it is highly centralized wherein all decisions have to be made by higher ranking officials (Robbins, 2003, p. 575). In other words, the organizational structure of SMPH describes the management philosophical system of Mr. Sy which is conservative yet with fine tuned instincts.Organizational CultureLike every individual, organizations also have their own personality that set them a fork from others. In case of SMPH, their work ethics is prominent. For them everything is a serious business. Furthermore, they are guided by traditional Confucian values which are highly influenced by Mr. Sy who is an immigrant from mainland China. Hard work, frugality, discipline, get by of study, self-sacrifice for the family welfare and harmonious social relationships are the Confucian values integrated to the company. These are the fix values of SM Group which are the building blocks of their success (Flores, W. L., 2007).Overview of the External EnvironmentAside from managing its resources, organizations operate in a larger scale called the external environment . But un equivalent their internal resources wherein they have a full control of, the external environment suggests otherwise and in some cases may be considered as a threat. The soma of the external environment factors is virtually unlimited for there are some big factors that could impact organizations productivity. The only distinction between these factors is the degree of its impact to the company (NetMBA, 2007).SMPHs External Environment postage stamp Analysis of SMPHSMPH, being the number one mall operator in the Philippines, regularly reviews its external environment. In their perspective, understanding the environment they belong is vital to the planning function of management for it influences the companys success rate. They identify and snap the key trends, forces, and phenomena having a potential impact on the formulation and implementation of their strategies. In effect, the environmental judgement attempts to prepare the organization to acclimatize to environment al changes to take advantage of opportunities and to minimize the adverse effects of threats (Appelbaum, 1991).(P)oliticsThe Philippines is a democratic re everyday with an elected bicameral legislature, and a multiparty system. Filipinos exercised their right to vote every three historic period and despite the rumors to the contrary that the current President, Ms. Arroyo would not step down from office there would be an resource next year (US Department of State, 2007). This issue is important for the business sector as the next countrys draw may affect the operations of their organizations. This can influence them due to the reforms the new exoteric officials would take. For SMPH, the results of the up approaching pick would owing(p)ly affect them because it may affect the stability of the country and may undermine their confidence in their expansion plans.(E)conomicsThe countrys economicalal system is mixed economy wherein most of the companies are owned privately however , authorities can control when the need for it arises. One of the features of the Philippine economy, it is consumer driven and the sales at the countrys biggest malls have been a gauge of trends in consumer outgo. Almost 70% of the countrys gross domestic product (gross domestic product) is getd by consumer spending. Moreover the 30% of this total consumer spending happens inside malls, and two-thirds of this slice of the pie is accounted to SM alone (Balea, 2009).But according to the Fitch Ratings Inc. the countrys GDP is predicted to be at its lowest at 2.5%, which is lower than the 1998 Asian Crisis (Burgonio, 2009). Given this forecast, this can predict how SMPH would perform this year. This economic down period of play will most probably affect the company and would be visible in its financial statements.(S)ocial-CulturalOne social-cultural factor that affects organizations is the consumer buying behavior. Consumers are the source of profit of the company and that is why th ey are researching in great detail to learn the buying behavior of their consumers in order to track consumer trends and respond to it. chthonianstanding the purchasing patterns answers what consumers buy, where they buy, how much they buy, when they buy and why they buy (Kotler Armstrong 2007. p. 129).In a recent come conducted by the globose trade research firm Synovate, it revealed that during the six month stretch of December 2008 to April 2009, 92% of residents in Metro Manila, which is comprised of all social brackets and where malls are concentrated, have chuck out their spending, while 61% did slight impulsive buying. Moreover 55% said theyve focused on food and other necessities and spent less on recreation as well as luxury items. In short, Filipinos are button up spending but they are spending for the cheaper and basic things (Balea, 2009). Although SMPH may not be directly affected by this buyer behavior, this may affect its tenants total sales. Since tenants ren tal fees are determined through a percentage of their income or through a fixed monthly rent basis, SMPHs total revenue may ingurgitate (Narciso, 2009).(T)echnologyThe continuous improvement of technology has dramatically changed every organizations process for example new marketing conduct were introduced like the internet. hither in the country, internet penetration is keep mum low. As of 2008, only 14.6% of the Philippine universe of discourse is internet users however it is forecasted to record a 23% growth annually. If this trend continues it will revolutionize the way Filipinos live. A good example of this is e-commerce, wherein markets, which were once unreachable because of distance and costs, are now open through cyberspace (Internet World Stats, 2009).Although e-commerce is still an unfamiliar territory here in the country wherein only 3% in National Urban Philippines made online purchase, it has a strong promise especially in the coming years due to the increasing accessibility of the internet, greater PC penetration and enactment by the political science of appropriately strong e-commerce legislation (Internet World Stats, 2009). With this implication SMPH may discover a new contest by means of the so-called e-malls. This can be a serious threat for the company since this brings many advantages to consumers such as convenience, accessibility, interactivity and immediate response.(L)egalThe current sub judice system of the Philippines is based on the 1987Constitution but there is an on-going movement that is aimed to revise the current system. According to several lawmakers the business sector would be the number one beneficiary of the constitutional change as the proposed amendments include creation of a more economic and competitive business environment among others (Rubio, 2009). SMPH is highly subjected to this change. If this would push through, all corporate laws may be adapted which would affect how the SMPH operates taxes may ris e, new labor codes may be enacted, ownership act may be amended.(E)co-EnvironmentThe Philippines is a developing company and as a result of this is the degradation of the essential environment. That is why theres environmental legislation and provision that protects welfare of the environment. Hence these should be followed strictly by both the private and public business sectors. For SMPH, this is very much applicable since they are mall developers. They have to be in form with the rules and standards or else they would be penalized (Kirk, 1998, p. 83).A particular example of an environmental legislation that should be followed by SMPH is to limit an Environmental Compliance Certificate (ECC) during the conceptualization stage of their expansion plans. Getting an ECC certifies that the project under consideration will not bring somewhat an unacceptable environmental impact and the proponent has complied with all of the environmental legislation preventing and controlling water , air and land pollution. Securing an ECC is important for SMPH because if they fail to do so all their expansion plans will be put on a halt (Kirk, 1998, p. 83).CompetitionHere in the Philippines, malls have become a huge phenomenon in the country. Most often than not, whether for recreational, dining or shopping purposes, Filipinos go to mall. With this high demand for shopping malls, this translates competition for SMPH and as of now there are three primary players in the shopping mall application and these are Ayala Land, Robinsons Land and of course SMPH.Although the industry seems attractive with only 2 competitors for SMPH, the rivalry is still high since both Ayala Land and Robinsons Land are also expanding and has its own loyal customers. But an advantage being in the mall operations business is that it has high barriers to entry due to the huge capital needed to start up a mall, to find strategic locations and to attract reputable anchor tenants. With regards to SMPHs sta nd against its competitors, SMPH, with a 51 year experience under its belt, is still the mall of choice for tenants since they can enjoy heavy consumer traffic with almost 2.5 million hind end traffic. This enormous number of SMPHs customers is due to their malls convenience, affordability and diversity, and these translate to high customer power. But theres also threat for substitutes like no-fuss shopping complexes (e.g. Tutuban Centermall, Greenhills) that is becoming a serious peril due to its cheaper prices.Knowledge ManagementIn our nonchalant lives, knowledge is considered as power. Same goes in businesses. But knowledge management is not merely meeting place all the data, for it is more involved in processing all these information into a cohesive knowledge. world efficient with the sourcing, analyzing, dissemination and storage of knowledge can be a source of competitive advantage for a company. With the case of SMPH, knowledge management is essential especially during t imes of expansion wherein they gather all information demographics of the area, spending capacity, competitive environment level of commercial and retail activities in the surrounding area and distance from other SM malls that will aid them in decision-making (SMPH, 2008).Financial ManagementThe entire worlds economic system depends upon the exchange rate. The currency exchange rates effect planetary businesses like a thermometer, it measures the health of globose economics (JD Files, 2009). Last year the Philippine Peso (php) was one of the worst performing currencies in Asia, closing at 47.52 php to a sawhorse. This is a 15% decline from the 2007s 41.29 php. (James, 2008)This can affect SMPH, since most of the abroad Filipino Workers remittances are spent by their beneficiaries in shopping malls, tourism and entertainment. If the peso weakens, it increases the value of dollar remittances and this translates to more OFW beneficiaries spending in their malls.International Mark et EntryMany companies successfully operate in a niche market without ever expanding into new markets. barely, some businesses could achieve increased sales, brand sense and business stability by entering a new market (My Business, 2009). For instance, the company could review new geographical market to serve and at this time of globalization, many companies try to penetrate the international market as a source of their growth.Relating this to SMPH, the company expanded internationally through an acquisition of three SM shopping malls in China through a share swap agreement. This move allowed SMPH to gain a foothold in Chinas fast-growing economy and use this as a platform for long-term growth outside the Philippines where it is clearly the dominant player in the mall business (SMPH, 2007).EcologyAccording to Cary lay down of Ecosystem Studies, ecology means the scientific study of the processes influencing the distribution and abundance of organisms, the interactions among organ isms, and the interactions between organisms and the transformation and flux of zipper and matter. (n.d) In other words, ecology is about environmentalism.Today, one of the biggest issues in ecology is the increasing effect of global warming. Global warming as its name suggest is the gradual increase in the temperature here in earth. This is caused by carbon dioxide (CO2) and other air pollution that is collecting in the atmosphere like a thickening blanket, trapping the suns heat and causing the planet to warm up (NRDC, 2009). Major sources of CO2 emissions are deforestation and burning of fossil fuels.This global concern is alarming for it may bring about natural disasters that may affect peoples health, bring ecological imbalance, rise in sea levels and change in garment and food supply. Here in the country, the effects of global warming are now being felt. According to World Wide Foundation (WWF), The Philippines is extremely vulnerable to the ravages of climate change. Food a nd freshwater shortages, receding coastlines and an increase in political and economic turmoil are the bleak picture that climate change paints for the country. (Burgonio, 2007)With these consequences organizations have taken additional measures to respond to these impending catastrophes since they have the leverage to start the change and besides they are also the biggest offenders. In addition to this, various pressure groups, like WWF, are negotiating the companies to adopt energy-efficient saving measures in their operations to help in the global effort to cut CO2 emissions, the leading cause of global warming. (Burgonio, 2007)Ecology and SMPHSM CARES aims to unify and integrate all SMPHs CSR initiatives that are geared towards caring their shoppers and nurturing Mother terra firma. Under SM CARES, the company has therefore taken an aggressive stance in protecting the environment through four major initiatives Solid Waste Management, Water Conservation, Energy Efficiency, and A ir spirit Efficiency. Below are some of SM CARES programs (SMPH, 2008).SM Cares ActivitiesSolid Waste Management SM Supermalls holds ice rink to Cash, a cycle market every first Friday and Saturday of the month in all SM Prime malls in the country. Here, the public can convert their utile trash into cash. To date, Trash to Cash has generated over Php10 million in recyclable items and is estimated to have saved nearly 11,000 seven-year-old trees. Mall tenants are also educated on the benefits of waste segregation. As a result, solid waste in the malls garbage depots has been write outd by as much as 20% a month and two tons of garbage per mall is diverted away from landfills every week.Water Conservation Since its inception a few years back, SM Supermalls now saves about 2.4 billion liters of precious water every year through tertiary treatment plants that recycle water for use in the cooling towers of the malls air-conditioning systems, toilet flushing, and landscape irrigati on. Add to that, the use of waterless urinals in mens toilets save another 315 million liters of water annually.Energy Efficiency SM malls control their air-conditioning systems through the Focus Enterprise structure Management System. This computerized process closely monitors the building temperature to optimally balance supply versus demand for cool air. As such, mall areas that are full of people are made cooler while those less jam are left a bit warmer. The system saves almost 50 million kilowatt hours of electricity per year. All tertiary treatment plants mentioned earlier utilize a device known as a sequential batch reactor that saves up to 500,000 kilowatt hours annually. To reduce the use of light bulbs during the day, the new SM malls are designed to have glass walls and ceilings to light up the mall with sunlight. Lighting has also been replaced from fluorescent to energy efficient bulbs and has saved the malls a considerable amount of kwh annually. SM CARES also av idly clogs Earth Hour, an annual global movement that encourages households and establishments to shut down all power sources for an hour, thereby heightening sensory faculty for energy conservation.Air Quality Efficiency SM strictly enforces the no-smoking policy inside the malls, and requires all public utility vehicles entering and parking in its mall terminals and depots to present certificates of having passed smoke emission testing. They also encourage the use of bicycles by providing safe parking spaces for them.Green Bags Pioneering efforts to promote eco-shopping in the Philippine retail industry, SM Supermalls recently unveiled the new SM Supermalls Greenbag. The SM Supermalls Greenbag enables shoppers to participate in the global cause to reduce the use of plastic shopping bags. The SM Supermalls Greenbag which is available in all SM malls is made from 100-percent polypropene (PP) material. It is recyclable, non-toxic, allergy free and nonreactive to human skin. The G reenbags size is equivalent to two regular SM Supermarket shopping bags and has an estimated spiritedness span of two years. It is very light, handy and can be folded into a small pack. The SM Supermalls Greenbag comes in four exclusive designs by world-renowned artist Manuel Baldemor, turning this utility item into a prized art piece. other contribution of SMPH to ecology is through super acid architecture. Early this year SMPH unveiled their first mall to turn green, the SM North EDSA via the Sky Garden. It uses crownwork gardens that help in neutralizing global warming for roof gardens are known to reduce the effects of urban heat islands and are energy efficient that cut down up to 20% air-conditioning costs. It also catches rainwater, which will be released into a storm water root that is subsequently recycled for landscaping and car park maintenance. Lastly roof gardens also lessen the plumbing design and systems expenditure. With all of these green features, the Sky Garde n is an example of how a large-scale property developer can contribute to the improvement of the environment (The Philippine Star, 2009).Policies and Decision MakingSince SMPH is a mall developer, ecological factors like global warming are always part of their controvertion. As a matter fact preserving the environment is part of SMPHs objectives and that is to ensure environmental sustainability through various programs on energy, water and air conservation. For them more than just complying with the legal standards (e.g. environment legislation), they also have the responsibility to the community since their company is in the position to make a difference (SMPH, 2008).The management regularly holds meetings to discuss their effect to the environment as well as to discuss the effectiveness of their programs and their up-and-coming activities. One situation wherein SMPH considers the environment in their decision-making is every time they expand and open new malls. During the concep tualization stage, SMPH constantly explores breakthrough architectural models for its malls that are environment-friendly. The Sky Garden at SM City North EDSA, which is a first in the Philippines, is a noteworthy showcase of the companys innovative thinking. Utilizing the a la mode(p) in green architecture, the Sky Garden brings their customers closer to constitution and at the same time contributes to environmental conservation (The Philippine Star, 2009).To stress even more SMPHs integration of ecology in its company, they held a meeting on Sustainability, Energy, and Green Design Initiatives. The conference was aimed at providing a fresh view on how green design initiatives can influence sustainability and promote environmental preservation. Some of the countrys seasoned architects and engineers shared their views on the subject with SMs executives to bring more awareness on how these timely subjects can impact their mall operations (Manila Bulletin, 2008). by this conference , the management reassessed its policies concerning the environment and recognized the link between a well-preserved economy and a healthy ecology.Evaluation and RecommendationWith all these initiatives on responding to the ecological issues, it seems that SMPH is reacting well but actually they are good-hearted of late already. Their competitor, Ayala Malls, has been the pioneer to this trend and is successful in incorporating ecology programs in their system. Ayala Malls was the first to retrofit the subsisting structure of their malls to a more eco-friendly one. Furthermore all of their malls show a close-to-nature effect in logical argument to SMPH wherein most of their malls look like a concrete jungle.As a recommendation, SMPH may restructure all of their malls. But this could be done little by little so it will not impede the malls activities. Another precaution is that this can be very costly but if SMPH is really determined to be environment-friendly in all their malls this is the outgo means to show it. An alternative method is to put more in-door plants and garden to make their malls at least appear as eco-friendly.Another first by Ayala Malls is their integration with its mall tenants by means of Greenology that bolsters the malls environment awareness campaign. Through Greenology, Ayala Malls mark the trend of being an eco-friendly and eco-chic establishment by showcasing remarkable events that aims to capture the hearts of concerned mall patrons and environmentalists (Ayala Land, 2008). Although SMPH also has their own mall-wide activities such as Trash to Cash and their Green bag, they do not have monthly activities like the Ayala Malls. In addition to this their tenants do not actively participate as much as those in the Ayala Malls.A likely intention for SMPH is to create an earth-friendly philosophy encompassing all mall activities that are related to conservation of the environment. Then make an apt title to it so that it will create awareness to the people, like the Ayala Malls Greenology. SMPH should also communicate to its tenants to support and participate in the activities. Together they can brainstorm and come up with ideas that are appropriate with the objective. For example, every month all the mall tenants would feature a product that would help in preserving the environment or are made with environment-friendly materials.But the good news for SMPH is that even though they are not proactive in responding to ecological factors, what matters most is that they are trying to keep up and do all their best to preserve the environment. All of their programs are actually well-thought of and practical. Their advocacies for Solid Waste Management, Water Conservation, Energy Efficiency, and Air Quality Efficiency are properly executed. As a matter of fact, SMPH has received some accolades for these activities including an Outstanding effect in Energy Efficiency and Conservation from Don Emilio Abello Awards for E nergy Efficiency and Conservation Best Practices for Buildings (SMI, 2008).However with all of these good strategies what is lacking to SMPH is publicity. They do not create so much buzz about their environmental concern and activities that makes the public think that they are not doing anything for the sake of the environment. That is why Ayala Malls remains to be the top of mind of the customers when it comes to being eco-friendly mall.To counter this SMPH should make use of public relations to show their plans in connection to greener lifestyle. They should utilize the different kinds of media to create awareness that they are good corporate citizen. Also they can sponsor events such as the yearly celebration of Earth Day to show their support for nature as well as to use this event to promote the earth-friendly facilities of their mall.All in all, SMPH has been sound with all its action plans towards the emerging environmental awareness and it would probably have a 65% marking s ince theres still a room for improvement.ConclusionThrough the years, SM malls has become synonymous to the phrase one-stop shopping. You can bring any Filipino about what mall comes first into their minds and without batting an eyelash, they will respond and say SM. This is how great the impact SM has to the Filipinos. It is more than just the shopping, dining or entertainment experience it is part of the culture already. But before SM became an icon in the country, it started like any other rags to riches story.Its success can be traced back to its founder, Mr. Henry Sy. Even at his age, Mr. Sy is still very hands-on with the business. The countrys shopping mall magnate is a contrarian who not only survived but prospered after every political and economic crisis in the last five decades. This is because he studies the environment very well and handles every downturn as a challenge to seek new opportunities. These work ethics of Mr. Sy is visible in the company and are the main d rivers for the continuous achievement of SM. (Tan-Co, 2001)Also contributing to the accomplishment of SM Group is its response to ecology. Although it is still lagging behind its competitors, SMPH is doing its share to conserve Mother Nature. They have opened their first green mall and have conducted various activities to counter their enormous carbon footprint. All these efforts towards being environment-friendly, shows the commitment of SMPH to be the mall of choice that cares to preserve the nature.